Headlines for today (January 27th, 2020): Top Marketing Campaign and Activation

Campaign Activation

1. Mi India has announced a new initiative – #ShikshaHarHaath, in collaboration with actor and real-life hero, Sonu Sood. This partnership will enable the student community from underprivileged sections to pursue their education with no roadblocks.

2. Parle Products has launched a new campaign ‘Swadeshi’ this Republic Day. With the campaign, the iconic brand plans to celebrate India’s heterogeneity while invoking the sense of solidarity that unites the nation and its different cultures.

3. Zivame uses in its new campaign features stand-up comedians Prashasti Singh and Aishwarya Mohanraj talking about the product during a performance-like setup. The campaign highlights lingerie as no longer a hushed conversation topic in India.

4. On the occasion of Republic Day, the Godrej Group released a video campaign #GodrejForIndia that salutes the great transformation of India and its emotional connect with India and its people.

Agency News

1. Whirlpool India has appointed Lowe Lintas as its marketing and communications partner to devise strategy and build omnichannel creative solutions to fuel Whirlpool’s next level of growth.
2. Wunderman Thompson India crowned ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for multiple campaigns crafted for its PepsiCo India business.