Headlines for today (March 2nd, 2021): Top Marketing Campaign and Activation

Campaign Activation 

1. Surf Excel pushes for socially distant Holi celebrations in a new spot. The campaign uses the tagline ‘Rang achhe hain’ and imagines what a socially distant Holi celebration could look like in 2021.

2. Vi (earlier known as Vodafone Idea) has unveiled a new campaign #SpeedSeBadho to encourage mobile users to fulfill their passion and potential with the brand’s 4G network–GIGAnet from Vi.

3. Pepperfry launches a striking new digital video campaign – #WowWomaniya, this International Women’s Day. Through this campaign, the brand aims to celebrate the new-age women who tread on lesser-traveled paths and make a mark for themselves in diverse fields. 

4. IDBI Federal Life Insurance transitions to a new identity as Ageas Federal Life Insurance in a new campaign featuring Sachin Tendulkar. The campaign drives home the company’s fresh, bold outlook, while reiterating the deep-rooted values that continue to guide it through this transformation

Agency News 

1.Beeing Social wins media mandate for IKON REMEDIES, as part of the mandate, the agency will be offering digital marketing capabilities, including SEO, social, web, mobile, analytics, media planning, and buying activation to enhance brand equity and awareness.

2.Havas Creative bags creative mandate for Dabur Vedic Suraksha Tea. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions.