Headlines for today (March 3rd, 2021): Top Marketing Campaign and Activation

Campaign Activation 

1. Bombay Shaving has launched the #FlexYourAwesome campaign to celebrate women by bringing stories of those who have been exceptional and unstoppable in their lives.

2.Trident launches #PaperIsGoodAgain campaign for its environment friendly copier paper which aims to normalise not feeling overridden by guilt while using copier paper.

3.Max Fashion celebrates journey of womanhood with #YouAreSoBeautifull campaign by tipping their hat to women for the dynamic roles they play in our society.

4.boAt and Universal Music India come together to celebrate women of today and tomorrow who live life on their own terms by unleashing the ‘TRebel’ campaign with a poignant all-woman collaborative song titled ‘I’m A Rebel’.

Agency News 

1.Award-winning PR and Influencer marketing Agency Glad U Came launches Glad We Met, an emerging Digital Marketing Agency in Mumbai. The full-service digital marketing agency aims to grow your brand through insight, innovation, and experience.

2.Tute Consult to handle Digital & PR mandate consumer-tech brand Tidy Up! The agency would be entrusted with the brand’s communications that comprise the digital and public relations fragment.