12thCross

Headlines for today (November- 18th, 2020): Top Marketing Campaign and Activation

aastha tiwari

Campaign Activation

  1. Okcredit has launched a new campaign “Chanderi ki Zubani” to promote its online shop – Okshop. The campaign focuses on supporting the local Chanderi craftsmen community. 

  1. Asian Paints has launched a new campaign “TruSar Sand Paper” to promote its latest range of sand paper. The campaign has been conceptualized by Tonic Worldwide. 

  1. Paytm has launched a series of ads as a part of their campaign #MoneyTransferHuaEasy campaign. The ad film focuses on raising awareness about fast and instant money transfers through Paytm. 

  1. Colgate launched a new campaign to promote its new product – Colgate Zig Zag Anti-Bacterial Toothbrush featuring Ayushmann Khurrana. The campaign has been conceptualized by RedFuse Communications. 

  1. Vize, a healthcare brand, has appointed Virat Kholi as its brand ambassador. 

Agency News 

  1. Three Fourth Solutions has won the integrated marketing mandate for the apparel brand- Turtle.