12thCross

Headlines for today (November- 19th, 2020): Top Marketing Campaign and Activation

aastha tiwari

Campaign Activation

  1. Wild Stone Code, a male grooming-personal care brand, launched a new TVC “Enjoy The Start”. The campaign has been conceptualized by McCann India. 

  1. Tata Tea Leaf launched a new campaign ahead of Chhath Puja to celebrate the culture of Bihar and Jharkhand. 

  1. Yatra, an online travel platform, launched a new digital campaign #TravelManao which encourages people to celebrate festivals in a safe and sanitized environment. 

  1. Cuemath, a math learning edtech platform, launched a new campaign – “Math karo, aage badho”  in association with its new brand ambassador- Vidya Balan. The campaign has been conceptualized by Simple Tribe. 

  1. ICICI Prudential Life Insurance has launched a new campaign to promote its “ICICI Pru iProtect Smart” all-in-one term insurance product.

Agency news 

  1. DS Group has appointed What’s your problem as the creative agency. 
  1. Prose Integrated, a brand advisory and a PR firm, bagged the PR mandate of Virescent Infrastructure.