12thCross

Headlines for today (November- 20th, 2020): Top Marketing Campaign and Activation

Mukesh
  1. Prajavani, the leading Kannada Newspaper has released its news app on both Android and iOS platform. Prajavani app would focus on local content, news from 30 districts of Karnataka, history and achievements of Karnataka and local events calendar. 
  1. Ferns n Petals, a gifting portal, has launched FNP Media. Under FNP Media, it aims to become a content and production house and produce content for digital platforms. 

Campaign Activation

  1.  Domex ran a full front page print ad in Times of India with the smell of its product Domex FreshGuard, on World Toilet Day (19th Nov),

  1. Aqualite, a footwear brand has launched a new TVC #ComfortDikhtaHai to promote its range of products. Lyrics of the ad has been written by Javed Akhtar and has the voice over by singer Piyush Mishra in Hindi, Zubeen Garg in Assamese, Roopam Islam in Bengali, LV Revanth in Tamil, Telugu and Malyalam.
  1. Oziva, a plant based nutrition brand has launched a new brand campaign to highlight “a better you in every way”. Oziva, intends to build awareness about holistic way of living. 

Agency news 

  1. Prega News has awarded its digital mandate to Team Pumpkin to scale up its digital footprint.