Headlines for today (November- 23rd, 2020): Top Marketing Campaign and Activation

Campaign Activation

1. Prega News’ latest film is a tribute to Moms. The video salutes the indomitable spirits of Moms and sends a message that Mom’s also need rest. The film is ideated and produced by ADK Fortune.

2. Dukaan app, has released a new video highlighting the tough times faced by small merchants due to the lockdown. The touching video, celebrates the monumental role played by small merchants promoting #EkNayiShuruat.

3. Godrej protekt has launched two TVCs on health soap and Air & Surface Disinfectant.  The TVC focuses on how these products safeguards from germs, bacteria and viruses.

4. Bajaj Almond Drops hair oil has released a new video featuring Parineeti Chopra. The video highlights how the Bajaj Almond Drops Hair Oil reduced hair fall by 80% and it has been created the agency Mullen Lintas.

5. JK White Cement, launched a quirky TVC promoting WallMaxX a white cement based Putty. Brand intends to promote it on various digital platform with #MaxXHaiNa 

Agency News

6. Yellophant Digital bags digital marketing mandate for Edmingle. Edmingle is a unified platform for online courses.