Headlines for today (November- 24th, 2020): Top Marketing Campaign and Activation

Campaign Activation 

1.  Sony Pictures Sports Network launched a new campaign “#CricketKaAsliRang” ahead of the India tour of Australia 2020 series. The video encourages cricket fans to show support and cheer for their home team. 

2. Nestle India has launched a new campaign to showcase three different flavors of Maggie and a chance for Maggie lovers to vote for their favorite flavor. 

3. Naturemore, a fitness and wellness brand, launched a new campaign featuring Kareena Kapoor Khan and Saif Ali Khan as brand ambassadors. The video highlights the benefits of the product. The campaign has been conceptualized by 82.5 communications. 

4. Tata Sky launched a new campaign #YahaSabDekha to celebrate World Television Day with a social media sensation Yashraj Mukhate. The campaign has been conceptualized by Chimp&z Inc. 

5. Sleepwell, a mattress brand, launched a new campaign “#SleepwellForYears” to emphasize the brand’s ethos of loyalty and consumer trust. The video highlights the quality of the mattress that makes it last upto 25 years. 

Agency News

6. YAAP won the creative & digital mandate of the global construction software company Zepth.