12thCross

Headlines for today (November- 25th, 2020): Top Marketing Campaign and Activation

aastha tiwari

Campaign Activation

  1. Bumble launched a new campaign to encourage singles to break the stereotypes of dating and make the first move. The campaign has been conceptualized by The Script Room. 

  1. Amazon India rolled out a new digital campaign #DeliverThanks to thanks Amazon’s associates for their efforts to make every delivery possible in these tough times. The campaign has been conceptualized by Leo Burnett India. 

  1. Jameson Irish Whiskey launched a new India specific brand communication to celebrate the idea of “Mixing In”. The video showcase how a group of friends starts mixing in with strangers. The campaign has been conceptualized by Lowe Lintas Delhi. 

Agency News

  1. Team Pumpkin has bagged the digital mandate for Naturamore. Naturamore is a health and wellness brand. 
  1. Hindware (bath product division) has appointed Grapes Digital to handle its digital duties.