Headlines for today (November- 26th, 2020): Top Marketing Campaign and Activation

Campaign Activation 

1. Tinder launched a digital campaign to celebrate how young India is redefining dating in 2020. The campaign has been conceptualized by BBH India. 

2. Zee launched a new film #TVisFamily on the occasion of World TV Day. The film showcases how TV plays various roles in our everyday lives, much like a family member. 

3. PNB Housing Finance Ltd has launched a new ad film named-“Ek laddoo hamaare taraf se bhi kha lena” to promote its digital home loan platform. The ad film has been conceptualised by Daiko FHO. 

4. Himalaya has launched a new ad film with a communication “Hair fall nahi, ab sirf zindagi meri mutthi mein” to promote its Anti-Hair Fall Shampoo. The campaign has been conceptualized by 82.5 Communications. 

5. Godrej Ezee launched a new TVC “#SaridyonKiTaiyyari” to showcase the product’s effectiveness to take care of our woolen clothes. The campaign has been conceptualized by Wunderman Thompson. 

6. Dentsu Impact, in association with My Choices Foundation and Saregama Caravan, launched a new film “ChotuKaChildhood”. The film highlights the plight of child laborers and encourages people to report these abuses. 

Agency News 

7. Livinguard AG has appointed Sourav Ganguly as its brand ambassador for masks and gloves. 
8. PagarBook has roped in Akshay Kumar as its brand ambassador.