12thCross

Headlines for today (November- 27th, 2020): Top Marketing Campaign and Activation

aastha tiwari

Campaign Activation 

  1. Mamaearth, an FMCG brand, launched a new TVC to promote their onion hair oil. The video highlights the benefits of onion for hair fall. The TVC has been conceptualized by Korra Worldwide. 

  1. The Himalaya launched a new campaign to promote its new bathing soap. The film highlights how “Tusli Snaam” can provide adequate protection against germs that a normal bath cannot. The campaign has been conceptualized by 82.5 Communications. 

  1. Students from Manipal Academy of Higher Education (MAHE) created a musical composition “#DNAFightsRape” urging citizens to ensure justice and preserve DNA evidence in the cases of rape and sexual assault. The campaign has been conceptualized by Ogilvy. 

  1. Khimji Jewels launched a series of TVCs as a part of its campaign “Celebrating the Precious Moments of Life”. The film shows the stories of family, love, and emotions in our everyday lives. 

Agency News

  1. Vasu Healthcare, Ayurvedic & Herbal Cosmetic Products Manufacturer, has roped in Scarecrow M&C Saatchi as a creative agency.