Headlines for today (November- 9th, 2020)Top Marketing Campaign and Activation

Campaign Activation News

1. Cipla Limited launched a new digital film starring Ayushmann Khurana as a part of their campaign #BerokZindagi. The film’s core message is “Asthma ke liye, inhalers hain sahi”.

2. Plum, a vegan beauty brand has unveiled a new campaign titled “Get Clean. Real. Good. With Plum”. The campaign aims at educating consumers about clean beauty.

3. Lodha Group has collaborated with Dabboo Ratnani to photograph The World Towers as a part of their campaign “Icon in The Sky”. The 360-degree campaign across TV, outdoor, digital, and experiential mediums positions The World Towers amongst some of the most iconic structures across the globe.

4. Mochi has rolled out a digital campaign titled “Awesome Never Stops” to introduce the latest festive collection.

5. Ray-Ban has launched a new campaign titled “You’re On”.

6. Espresso, a discount broking platform owned by Sharekhan, has rolled out a new digital campaign that highlights the brand’s ‘pay only when you profit pricing model’.

7. Reliance Digital has launched its festive campaign with the message “Umeed pe duniya kaayam hai”.

8. Instagram has partnered with Kareena Kapoor to engage and encourage users to support small businesses in India. 

9. Priyagold has signed Kiara Advani as its brand ambassador.

10. Vega has onboarded Ananya Panday as its brand ambassador.

11. Cricbuzz has launched a campaign “Ab Cricket Buzzega” to celebrate the final week of IPL. The campaign consists of several activities for cricket fans including “The Buzzega Awards” 

Agency News:

1. Gozoop wins the digital mandate for Taj Hotels.