Campaign Activation 1. Health insurance company Max Bupa has launched the ‘Hope Contact’ campaign to make people come together and spread hope for the times to come through a very common mode of contact, an IVR service launched by Max Bupa, by giving a missed call on 78786 95050. 2. In Burger King’s latest film, …
Headlines for today (January 27th, 2020): Top Marketing Campaign and Activation
Campaign Activation 1. Mi India has announced a new initiative – #ShikshaHarHaath, in collaboration with actor and real-life hero, Sonu Sood. This partnership will enable the student community from underprivileged sections to pursue their education with no roadblocks. 2. Parle Products has launched a new campaign ‘Swadeshi’ this Republic Day. With the campaign, the iconic …
Headlines for today (January 12th, 2020): Top Marketing Campaign and Activation
Bajaj Allianz has launched a campaign promoting #StartNow. The campaign features stand-up comedian Rahul Subramanian.
Headlines for today (January 4th, 2020): Top Marketing Campaign and Activation
Campaign Activation Tata Wiron, wire manufacturer, has launched a new campaign “Kites of hope” on the new year. The ad film presents a heart-warming narrative with a melody “Udd Chali”. The campaign has been conceptualized by Wunderman Thompson. Nike launched a new campaign “You can’t stop us” featuring various athletes like Naomi Osaka, Marcus Rashford, …
Headlines for today (December- 31st, 2020): Top Marketing Campaign and Activation
ITC Fiama Gel Bars has launched a new campaign featuring Sara Ali Khan as its brand ambassador. The ad film talks about the natural ingredients in the product to help the skin feel soft and happy. Mi has launched a new quirky rap video “Come dance with Mi” featuring Danish Sait. The video talks about …
Headlines for today (December- 28th, 2020): Top Marketing Campaign and Activation
CRED launched a new campaign “It pays to be good” to entice people to pay their credit card bills and get rewards from the app. The ad film features Jackie Shroff. Star Sports released a new music video on Christmas “How I miss Dream 11 IPL” along the lines of the original Christmas carol “Jingle …
Headlines for today (December- 23rd, 2020): Top Marketing Campaign and Activation
Microsoft launched a new year-end campaign “Hum Rukna Nahin Jaante” to celebrate our resilience. The ad film shows how India used technology to get through the lockdown and the new normal. Dr. Fixit, a water-proofing brand, has launched a new campaign featuring Amitabh Bachchan. The ad film educates consumers about the importance of waterproofing in …
Headlines for today (December- 14th, 2020): Top Marketing Campaign and Activation
Campaign Activations Himalaya Lip care, launched a new campaign to promote Lip Balm with the context to the ongoing pandemic. The ad film is conceived by Mullen Lintas. SBI, has launched a new ad promoting #KhushiyanOnEMI to promote EMIs through Debit Cards. Rediffusion Brand Solutions is the agency behind the ad campaign. ITC’s leading Agarbatti …
Headlines for today (November- 25th, 2020): Top Marketing Campaign and Activation
Campaign Activation Bumble launched a new campaign to encourage singles to break the stereotypes of dating and make the first move. The campaign has been conceptualized by The Script Room. Amazon India rolled out a new digital campaign #DeliverThanks to thanks Amazon’s associates for their efforts to make every delivery possible in these tough times. …
Headlines for today (November- 9th, 2020)Top Marketing Campaign and Activation
Campaign Activation News Cipla Limited launched a new digital film starring Ayushmann Khurana as a part of their campaign #BerokZindagi. The film’s core message is “Asthma ke liye, inhalers hain sahi”. 2. Plum, a vegan beauty brand has unveiled a new campaign titled “Get Clean. Real. Good. With Plum”. The campaign aims at educating consumers …