Campaign Activation 1. Panasonic, an electronics major, has launched a new campaign “Spray nahi chill karo” with its new range of air conditioners (ACs) under the HU series. These ACs come enabled with “nanoe™X technology that can inhibit bacteria and viruses, including 99.99% of the novel Coronavirus. 2. Asian Paints features Bollywood actor Ranbir Kapoor …
Campaign Activation 1. OYO has released the second spot in its four-ad series. They released the first ad before Valentine’s Day as a part of a campaign called #YeRishtaHaiKhiska featuring actress Neena Gupta and lyricist/writer Swanand Kirkire. The campaign focuses on the long-term relationship and how dating may look a little different after a long …
Campaign Activation 1. Maruti Suzuki India Limited has launched ‘People Technology’, a dedicated media campaign to celebrate innovations and technologies that delight its customers. Through this campaign, Maruti Suzuki showcases technologies that have over the years mobilised and empowered millions. 2. Ceat Tyres has signed Bollywood actor Rana Daggubati as its brand ambassador for promoting …
Campaign Activation Parle Products has launched a Valentine’s Day campaign #HarKismiMeinHaiKiss for their popular toffee brand ‘Kismi’ capturing the innocence of the first crush while encapsulating the initial expression of love with cute and awkward moments among teenagers.The nationwide campaign is being rolled out on TV and digital platforms. 2. Viacom18’s branded content arm, VOOT …
Campaign Activation 1. AcneStar face wash creates a conversation by collaborating with a set of influencers to share the message loud and reach out to the target audience. To strengthen the brand’s presence across varied regions and increase the market penetration, AcneStar face wash has also collaborated with regional influencers to widen the reach. 2. …
Campaign Activation 1. NESCAFÉ came up with a really cool augmented reality Valentine’s day campaign, where you scan their Ready-to-Drink Cold Coffee pack and you can have a virtual date at a stunning location – a beach, misty mountains or even a music concert! 2. Inox signs pan-India advertising deal with Manyavar, unveils campaign to …
Campaign Activation TVC 1. YES BANK launched the ‘Nayi Udaan Ki Nayi Zimmedari’ cancer day campaign to strengthen the MSME segment designed to complement their needs and aspirations while protecting and powering their personal and business journeys. 2. KitKat launches Love Break campaign ‘Life Hai, KITKAT Break Banta Hai’ ahead of Valentine’s Day, encouraging the …
Campaign Activation 1. Godrej aer launched a TVC for the launch of Godrej aer power pocket to communicate the USPs (Longevity and refreshing fragrances) of the aer power pocket. 2. Brinton joins the Sebamed-HUL war and has launched a digital ad that points out that fighting only on the PH levels is of no use …
Campaign Activation Britannia Good Day unveils #LearnFromHome campaign, that captures the inseparable bond of school friendships and the joy of learning together. SBI General Insurance rolls out #SaveTax campaign in the form of rap song featuring SBIG employees, as an awareness initiative enabling people to understand and avail the tax saving benefits that are associated …
Campaign Activation 1. BYJU’S unveiled its new ad campaign featuring parents as ‘learning partners’ to bring out the importance of conceptual understanding and how it helps children gain confidence while learning. 2. Housing.com has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring Bollywood actors Manoj Bajpayee and Rajkummar Rao to …