Campaign Activation 1. Bombay Shaving has launched the #FlexYourAwesome campaign to celebrate women by bringing stories of those who have been exceptional and unstoppable in their lives. 2.Trident launches #PaperIsGoodAgain campaign for its environment friendly copier paper which aims to normalise not feeling overridden by guilt while using copier paper. 3.Max Fashion celebrates journey of …
Campaign Activation Surf Excel pushes for socially distant Holi celebrations in a new spot. The campaign uses the tagline ‘Rang achhe hain’ and imagines what a socially distant Holi celebration could look like in 2021. 2. Vi (earlier known as Vodafone Idea) has unveiled a new campaign #SpeedSeBadho to encourage mobile users to fulfill their …
Campaign Activation 1. Meesho has launched a new TVC to create awareness about the wide range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses. 2.This Pongal, TVS Motor launches campaign for TVS Scooty Pep+ exclusively for Tamil Nadu. The TVC shows …
Campaign Activation 1. Dove soap calls out pre-marriage scrutiny of bride’s weight, height, colour, hair; takes ‘Real Beauty’ stance with the #StopTheBeautyTest campaign. It featured the real-life stories of five women. All of them faced the harsh examiner called society at the exam one can call an “arranged marriage meeting”. 2. Tata Sky’s campaign is …
Campaign Activation 1. In KFC India’s latest campaign for their new range of Value Burgers, Anil Kapoor gets his ‘burger beliefs’ reinstated by the Original Celebrity Chef – Colonel Sanders himself. 2. Spice Money, has rolled out its first-ever mass brand campaign ‘Spice Money Toh Life Bani’ featuring its brand ambassador Sonu Sood. The campaign …
Campaign Activation 1. Catch Salt & Spices set the theme of optimism for 2021 with a year-long campaign, ‘Umeedon Ka Saal’, a salutation to the positivity of new beginnings. 2. McDonald’s India launches #MatchedByYou campaign. This is a unique campaign where people show their love for the sides they prefer and end up completing the …
Campaign Activation 1. Dewar’s premium soda water has launched its first digital commercial in India featuring a double wedding, bringing together the brand’s Scottish heritage with the traditions of India. The Ad innovatively captures the soda water’s double filtration process by showcasing the coming together of two distinct celebrations in a vibrant wedding. 2. Gas-O-Fast …
Campaign Activation 1.Spotify launched a new ad campaign that comprises two films – a sangeet dance prep with family, and a college friends’ trip to make music more easily accessible to consumers in India with premium mini plans at Rs7 daily and Rs25 weekly plan. 2 Blue Heaven Cosmetics has released an integrated advertising campaign …
Campaign Activation 1. Panasonic, an electronics major, has launched a new campaign “Spray nahi chill karo” with its new range of air conditioners (ACs) under the HU series. These ACs come enabled with “nanoe™X technology that can inhibit bacteria and viruses, including 99.99% of the novel Coronavirus. 2. Asian Paints features Bollywood actor Ranbir Kapoor …
Campaign Activation 1. Kalyan Jewellers brings all its brand ambassadors together in the sixth edition of #TrustIsEverything mega campaign and showcases the symbolic role that jewellery plays in wedding celebrations across the country. 2. OYO launches campaign #YeRishtaHaiKhiska featuring actress Neena Gupta celebrating the spark that keeps long-term relationships alive in the run-up to Valentine’s …