Headlines for today (February 3rd, 2021): Top Marketing Campaign and Activation

Campaign Activation  Britannia Good Day unveils #LearnFromHome campaign, that captures the inseparable bond of school friendships and the joy of learning together. SBI General Insurance rolls out #SaveTax campaign in the form of rap song featuring SBIG employees, as an awareness initiative enabling people to understand and avail the tax saving benefits that are associated …

Headlines for today (February 2nd, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. BYJU’S unveiled its new ad campaign featuring parents as ‘learning partners’ to bring out the importance of conceptual understanding and how it helps children gain confidence while learning.  2. Housing.com has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring Bollywood actors Manoj Bajpayee and Rajkummar Rao to …

Headlines for today (February 1st, 2021): Top Marketing Campaign and Activation

Campaign Activation  Chumbak launches campaign #WithChumbak featuring Sara Ali Khan following a storytelling strategy, with each of the 3 films unfolding a day in the life of the actress.  Pampers’ revives its #ItTakes2 campaign to reinforce the importance of a  father’s active involvement in the parenting journey and the impact it has on a baby’s …

Top Marketing Campaign and Activation Headlines for today (October- 26th, 2020)

Campaign Activation News Paytm launched a new video ad for their instant money transfer campaign. Watch Melorra unveiled their first-ever TV campaign ad titled “The Art of 24X7 Fashion” featuring Shraddha Kapoor. Watch Indigo Airlines launched their India by Indigo campaign, their festive campaign that would run for the next few months and would involve …