Headlines for today (February 5th, 2021): Top Marketing Campaign and Activation

Campaign Activation  TVC 1. YES BANK launched the ‘Nayi Udaan Ki Nayi Zimmedari’ cancer day campaign to strengthen the MSME segment designed to complement their needs and aspirations while protecting and powering their personal and business journeys. 2. KitKat launches Love Break campaign  ‘Life Hai, KITKAT Break Banta Hai’  ahead of Valentine’s Day, encouraging the …

Headlines for today (February 2nd, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. BYJU’S unveiled its new ad campaign featuring parents as ‘learning partners’ to bring out the importance of conceptual understanding and how it helps children gain confidence while learning.  2. Housing.com has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring Bollywood actors Manoj Bajpayee and Rajkummar Rao to …

Headlines for today (January 28th, 2020): Top Marketing Campaign and Activation

Campaign Activation 1. Purplle.com has signed Bollywood GenNext star Sara Ali Khan as its brand ambassador.The brand’s newly launched campaign #GoPurplle featuring the actress is based on the same core tenet of ‘Beauty for All’. 2. WeWork recently announced the launch of its latest campaign- “When Plans Change, Plan With WeWork” featuring one of India’s …

Headlines for today (November- 30th, 2020): Top Marketing Campaign and Activation

Campaign Activation  Bridgestone has launched a digital film of over 2 minutes, highlighting how truck drivers are “Heroes on the Road” and the support extended to them to keep them safe.  Retailers Association of India (RAI) and Trust for Retailers & Retail Associates of India have unveiled a campaign #KhulkeBoloThankYou to celebrate Retail Employees Day …