Campaign Activation Britannia Good Day unveils #LearnFromHome campaign, that captures the inseparable bond of school friendships and the joy of learning together. SBI General Insurance rolls out #SaveTax campaign in the form of rap song featuring SBIG employees, as an awareness initiative enabling people to understand and avail the tax saving benefits that are associated …
Headlines for today (January 15th, 2020): Top Marketing Campaign and Activation
Pampers, a leading baby product from Procter and Gamble, has released a new ad film. The ad film is a good example of moment marketing where several dads are giving advice to Virat Kohli on fatherhood. Dabur has released a 3 min ad film claiming its Honey is 100% pure. The ad film shows the …
Headlines for today (January 14th, 2020): Top Marketing Campaign and Activation
Kinder Joy has launched an ad film to promote its new mobile app Applaydu. The Appalydu app uses augmented reality and makes the mini-games full of fun for kids. Future Generali has released a set of videos promoting #HealthInsideOut. The film uses inanimate objects to portray human emotions and generates awareness about mental illness. Mankind …
Headlines for today (January 12th, 2020): Top Marketing Campaign and Activation
Bajaj Allianz has launched a campaign promoting #StartNow. The campaign features stand-up comedian Rahul Subramanian.
Headlines for today (January 11th, 2020): Top Marketing Campaign and Activation
SebaMed, a German personal care brand has released a campaign. The film talks about ‘Filmstars ki nahi, science ki suno’. The campaign directly compares SebaMed with Dove and Lux. KIrloskar has released a campaign. The campaign is conceived by Lowe Lintas and it showcases how it touches millions of lives, cutting across sectors and geographies. …
Headlines for today (January 5th, 2020): Top Marketing Campaign and Activation
Campaign Activation Pepsi has launched a new campaign with its iconic tagline “Har Ghoont Mai Swag Hai” featuring Salman Khan. Paytm has launched a new campaign “Har Ghar ka, Desh bhar ka– Paytm, Proudly Indian”. The ad film highlights how the company has stood by every Indian in a year filled with difficulties. Agency News …
Headlines for today (December- 31st, 2020): Top Marketing Campaign and Activation
ITC Fiama Gel Bars has launched a new campaign featuring Sara Ali Khan as its brand ambassador. The ad film talks about the natural ingredients in the product to help the skin feel soft and happy. Mi has launched a new quirky rap video “Come dance with Mi” featuring Danish Sait. The video talks about …
Headlines for today (December- 28th, 2020): Top Marketing Campaign and Activation
CRED launched a new campaign “It pays to be good” to entice people to pay their credit card bills and get rewards from the app. The ad film features Jackie Shroff. Star Sports released a new music video on Christmas “How I miss Dream 11 IPL” along the lines of the original Christmas carol “Jingle …
Headlines for today (December- 23rd, 2020): Top Marketing Campaign and Activation
Microsoft launched a new year-end campaign “Hum Rukna Nahin Jaante” to celebrate our resilience. The ad film shows how India used technology to get through the lockdown and the new normal. Dr. Fixit, a water-proofing brand, has launched a new campaign featuring Amitabh Bachchan. The ad film educates consumers about the importance of waterproofing in …
Headlines for today (December- 22nd, 2020): Top Marketing Campaign and Activation
Campaign Activation GSK Consumer Healthcare has launched a new campaign to promote its new product Otrivin Breathe Clean. The ad film emphasizes the importance of daily nasal washing to wash out the germs and pollutants. Marico Limited has launched a new campaign “#DearWinter” to promote Parachute Advansed Hot Oil. The ad film address the dry …