Campaign Activation 1. Kalyan Jewellers brings all its brand ambassadors together in the sixth edition of #TrustIsEverything mega campaign and showcases the symbolic role that jewellery plays in wedding celebrations across the country. 2. OYO launches campaign #YeRishtaHaiKhiska featuring actress Neena Gupta celebrating the spark that keeps long-term relationships alive in the run-up to Valentine’s …
Headlines for today (February 5th, 2021): Top Marketing Campaign and Activation
Campaign Activation TVC 1. YES BANK launched the ‘Nayi Udaan Ki Nayi Zimmedari’ cancer day campaign to strengthen the MSME segment designed to complement their needs and aspirations while protecting and powering their personal and business journeys. 2. KitKat launches Love Break campaign ‘Life Hai, KITKAT Break Banta Hai’ ahead of Valentine’s Day, encouraging the …
Headlines for today (February 4th, 2021): Top Marketing Campaign and Activation
Campaign Activation 1. Godrej aer launched a TVC for the launch of Godrej aer power pocket to communicate the USPs (Longevity and refreshing fragrances) of the aer power pocket. 2. Brinton joins the Sebamed-HUL war and has launched a digital ad that points out that fighting only on the PH levels is of no use …
Headlines for today (February 1st, 2021): Top Marketing Campaign and Activation
Campaign Activation Chumbak launches campaign #WithChumbak featuring Sara Ali Khan following a storytelling strategy, with each of the 3 films unfolding a day in the life of the actress. Pampers’ revives its #ItTakes2 campaign to reinforce the importance of a father’s active involvement in the parenting journey and the impact it has on a baby’s …
Headlines for today (January 28th, 2020): Top Marketing Campaign and Activation
Campaign Activation 1. Purplle.com has signed Bollywood GenNext star Sara Ali Khan as its brand ambassador.The brand’s newly launched campaign #GoPurplle featuring the actress is based on the same core tenet of ‘Beauty for All’. 2. WeWork recently announced the launch of its latest campaign- “When Plans Change, Plan With WeWork” featuring one of India’s …
Headlines for today (January 20th, 2020): Top Marketing Campaign and Activation
Campaign Activation Medimix has launched a new digital campaign to promote its Medimix Natural Glycerine and Lakshadi Oil Soap. The ad film highlights the benefits and importance of proper nourishment during the winter season. Care Health Insurance has launched a new campaign to promote its Care Shield health insurance. The ad film aims at educating …
Headlines for today (January 8th, 2020): Top Marketing Campaign and Activation
Campaign Activation Lessy Messy, washable diaper changing mat, has launched a new campaign to promote its reusable underpad for the elderly. Burger King released a new ad film titleed as “Whopper to the future”, which urges people to order themselves a Whopper in the future from their app. Agency News Hero Electric has appointed Mirum …
Headlines for today (January 6th, 2020): Top Marketing Campaign and Activation
Oreo’s launched a new campaign “#OreoPlayPledge” featuring MS Dhoni and his daughter Ziva Dhoni. The ad film aims at inspiring people to cherish moments of fun with their loved ones. Agency News The Malaysian Insurance Institute, a 52-year-old non-profit organization, has appointed Team Pumpkin to handle its digital duties.
Headlines for today (January 5th, 2020): Top Marketing Campaign and Activation
Campaign Activation Pepsi has launched a new campaign with its iconic tagline “Har Ghoont Mai Swag Hai” featuring Salman Khan. Paytm has launched a new campaign “Har Ghar ka, Desh bhar ka– Paytm, Proudly Indian”. The ad film highlights how the company has stood by every Indian in a year filled with difficulties. Agency News …
Headlines for today (January 4th, 2020): Top Marketing Campaign and Activation
Campaign Activation Tata Wiron, wire manufacturer, has launched a new campaign “Kites of hope” on the new year. The ad film presents a heart-warming narrative with a melody “Udd Chali”. The campaign has been conceptualized by Wunderman Thompson. Nike launched a new campaign “You can’t stop us” featuring various athletes like Naomi Osaka, Marcus Rashford, …