Headlines for today (February 3rd, 2021): Top Marketing Campaign and Activation

Campaign Activation  Britannia Good Day unveils #LearnFromHome campaign, that captures the inseparable bond of school friendships and the joy of learning together. SBI General Insurance rolls out #SaveTax campaign in the form of rap song featuring SBIG employees, as an awareness initiative enabling people to understand and avail the tax saving benefits that are associated …

Headlines for today (February 2nd, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. BYJU’S unveiled its new ad campaign featuring parents as ‘learning partners’ to bring out the importance of conceptual understanding and how it helps children gain confidence while learning.  2. Housing.com has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring Bollywood actors Manoj Bajpayee and Rajkummar Rao to …

Headlines for today (December- 2nd, 2020): Top Marketing Campaign and Activation

Campaign Activation  Britannia has launched an ad file to promote Tiger Krunch with the promise of ‘affordable indulgence’.  Manforce Condoms new ad titled #StandTogether is launched to bring awareness to people to protect themselves from HIV by using protection. Castrol has released an ad film to promote its new product Castrol POWER1 ULTIMATE. The ad …

Headlines for today (December- 1st, 2020): Top Marketing Campaign and Activation

Campaign Activation  Lifebuoy has launched an ad film expressing affection through ‘jhappi pappi’. The ad shows a girl showering her elder sister with hugs and kisses after washing hands with a red bar of Lifebuoy soap. The ad is created by MullenLowe Lintas. ITC’s Aashirvaad Svasti has launched an ad film to promote its premium …