Campaign Activation Britannia Good Day unveils #LearnFromHome campaign, that captures the inseparable bond of school friendships and the joy of learning together. SBI General Insurance rolls out #SaveTax campaign in the form of rap song featuring SBIG employees, as an awareness initiative enabling people to understand and avail the tax saving benefits that are associated …
Headlines for today (February 2nd, 2021): Top Marketing Campaign and Activation
Campaign Activation 1. BYJU’S unveiled its new ad campaign featuring parents as ‘learning partners’ to bring out the importance of conceptual understanding and how it helps children gain confidence while learning. 2. Housing.com has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring Bollywood actors Manoj Bajpayee and Rajkummar Rao to …
Headlines for today (December- 28th, 2020): Top Marketing Campaign and Activation
CRED launched a new campaign “It pays to be good” to entice people to pay their credit card bills and get rewards from the app. The ad film features Jackie Shroff. Star Sports released a new music video on Christmas “How I miss Dream 11 IPL” along the lines of the original Christmas carol “Jingle …
Headlines for today (December- 23rd, 2020): Top Marketing Campaign and Activation
Microsoft launched a new year-end campaign “Hum Rukna Nahin Jaante” to celebrate our resilience. The ad film shows how India used technology to get through the lockdown and the new normal. Dr. Fixit, a water-proofing brand, has launched a new campaign featuring Amitabh Bachchan. The ad film educates consumers about the importance of waterproofing in …
Headlines for today (December- 22nd, 2020): Top Marketing Campaign and Activation
Campaign Activation GSK Consumer Healthcare has launched a new campaign to promote its new product Otrivin Breathe Clean. The ad film emphasizes the importance of daily nasal washing to wash out the germs and pollutants. Marico Limited has launched a new campaign “#DearWinter” to promote Parachute Advansed Hot Oil. The ad film address the dry …
Headlines for today (December- 21st, 2020): Top Marketing Campaign and Activation
Campaign Activation Accor has launched a new ad film “#allsafe” which shows the multi-level safer and hygiene precautions that are being taken to assure a safe stay. The campaign has been conceptualized by M&C Saatchi. Livpure has launched a digital campaign “Water Saviours”. The main objective of the campaign is to promote the brand’s Smart …
Headlines for today (December- 10th, 2020): Top Marketing Campaign and Activation
Campaign Activation KFC rolled out a new ad film titled – Aaj Kuch Special le jao! cos’ there’s something for everyone. The ad film focuses on reaching out to the dining table of an average Indian household. The ad film has been conceptualized by Ogilvy. Country Delight, a milk delivery app, rolled out a new …
Headlines for today (December- 2nd, 2020): Top Marketing Campaign and Activation
Campaign Activation Britannia has launched an ad file to promote Tiger Krunch with the promise of ‘affordable indulgence’. Manforce Condoms new ad titled #StandTogether is launched to bring awareness to people to protect themselves from HIV by using protection. Castrol has released an ad film to promote its new product Castrol POWER1 ULTIMATE. The ad …
Headlines for today (December- 1st, 2020): Top Marketing Campaign and Activation
Campaign Activation Lifebuoy has launched an ad film expressing affection through ‘jhappi pappi’. The ad shows a girl showering her elder sister with hugs and kisses after washing hands with a red bar of Lifebuoy soap. The ad is created by MullenLowe Lintas. ITC’s Aashirvaad Svasti has launched an ad film to promote its premium …
Headlines for today (November- 26th, 2020): Top Marketing Campaign and Activation
Campaign Activation Tinder launched a digital campaign to celebrate how young India is redefining dating in 2020. The campaign has been conceptualized by BBH India. Zee launched a new film #TVisFamily on the occasion of World TV Day. The film showcases how TV plays various roles in our everyday lives, much like a family member. …