Top Headlines for Marketing Services in India (14th Feb 2020)

Samir

5 years ago

Based on the latest R3 report Mindshare, Dentsu and Zenith are ranked top 3 Media agencies based on total billing.
Based on the R3 report DDB Mudra, Wunderman Thompson and Mullen Lowe Lintas are the top 3 creative agencies based on billing.
Pakistan’s Super League promotion campaign ads take a direct cue (read copy) from IPL’s #TakePanga campaign. Ads Compilation Here (Source: Campaign India)
JP Infra’s #DonaldJoshi campaign catches Mumbai’s curiosity. The outdoor campaign features only a character by the name Donald Joshi but doesn’t reveal the brand name.
Joining brands like Ola, Kingfisher, and Pepsi, LIC India launches its own musical anthem. View Here
My Team11, the leading Fantasy Sports portal signs up DentsuX as their digital agency
The Pitch Madison Advertising Report projects low growth for the first half of the year but a strong recovery in the second half. Full-year advertising growth projected at 10.4% for 2020.
Valvoline, the leader in the automotive lubricant, launches its new TVC #EngineKeDeewane campaign with Virat Kohli. Leo Burnett is the creative agency for this TVC
DDB Mudra launches Inmobi’s Glance ad campaign #LockItToRockIt
Kotak Mutual Fund to launch its Mr. SIP campaign. The 360 pan-India marketing campaign will introduce Mr. SIP as the conversational Voice Bot which will address queries related to Systematic Investment Plan (SIPs).
CNBC News18 had the highest viewership among all English News channels on the budget day. This was in the NCCS AB Male 22yrs+ category