12thCross

Top Headlines for Marketing Services in India (17th Feb 2020)

aastha tiwari
  1. GroupM recently released a report, according to which India’s advertising spends will grow by 10.7% in the year 2020 and Digital is forecasted to contribute 30% of the total ad spends. (with growth coming from 3Vs (video, voice, vernacular-Indic) and advertising on e-commerce.)
  2. L&K Saatchi & Saatchi has won the creative authorization of the Bombay Shaving Club and will be handling the entire communication, both online and offline. 
  3. PhonePe has chosen Alia Bhatt as it’s new brand ambassador along with Amir khan and will be featured in all of the upcoming ad films. 
  4. PhonePe launched a new ad campaign with the tagline “Karte Ja. Badhte Ja”. The campaign showcases how convenient and easy is the Phonepe application along with its simple investment and switch option.   See the ad film here
  5. Hershey India has appointed Lowe Lintas as its creative agency, Lowe Lintas Mumbai will be managing the account. 
  6. As a part of a new “fun and chatpata” ad campaign series, Kurkure has appointed Akshay Kumar as its brand ambassador and will be seen in the number of fun and off-beat avatars in the upcoming ad films.  See the ad film here
  7. Wonder Cement (India’s leading cement manufacturing company) has launched a new digital ad campaign “Har Raah Mein Wonder Hai”, majorly designed for social networks like Instagram, Facebook, and Youtube.  See the ad film here
  8. ZEE5 to launch 80 originals after the stellar success of 11.4 Daily active users and 100+ million downloads on the play store. 
  9. PGIM India Mutual Funds recently launched a new digital ad campaign “SaveTaxGainMore” which focuses on driving awareness about mutual funds amongst Indian millennials. See the ad film here
  10. JBL has released its new brand film featuring Ranveer Singh, urging consumers to “Live it real and Live it raw”.
  11. Lotus Herbals has appointed Jacqueline Fernandez as its new brand ambassador.
  12. #TakeOnTheWorld, a campaign launched by Star Sports has featured 16-year-old cricketer Shafali Verma for ICC Women’s T20 World Cup set to begin on February 21 2020. See the ad film here