12thCross

Top Headlines for Marketing Services in India (18th Feb 2020)

aastha tiwari
  1. Cricbuzz, cricket news website and app, launches a new series Spicy Pitch which showcases cricketers and the different flavors of their lives. Check the 1 episode here 
  2. GroupM has announced the launch of its influencer marketing solution INCA in India.INCA has already been launched across EMEA, North America, LATM, and a few countries of APAC. 
  3. CNBCTV18.com partnered with Aditya Birla Health Insurance for “Rakho Poora Khayal’ campaign. See the ad film here 
  4. Underdog (communication solution provider) enters the digital space with the launch of Centrick, a digital agency that will be providing solutions to brands on the bases of data and audience sentiments and precise targeting. 
  5. Health-tech startup SynPhNe has on-boarded SAPG (PR agency) to handle it’s integrated communication mandate. 
  6. Glitch has extended its partnership with Diageo India (largest liquor brand) and will be handling the complete creative mandate which includes brands like Johnnie Walker, Black & White, Smirnoff, Malts and Luxury whites. 
  7. White Rivers Media has won the creative and digital mandate for Cosnature (Germany based cosmetic brand) and will handle the digital marketing strategies for the PAN India launch of Cosnature.  
  8. Star Sports, India’s leading sports broadcaster, will broadcast it’s first-ever Khelo India University Games from 22nd Feb-1st March and the lead sponsors of the game series will be Indian Oil.
  9. Maxxis Tyres, the largest two-wheeler tyre manufacturer, has partnered with “Bang in the Middle” as its communication agency. 
  10. Bajaj Finserv added a new touch of gamification and interactive elements in their #TravelOnEMI ad campaigns on social media.