12thCross

Top Headlines for Marketing Services in India (20th Feb 2020)

aastha tiwari
  1. Royal Enfiled has appointed 20:20 MSL as its strategic communication partner in India. The company will be handling PR, media & influencer engagement and external stakeholder communications for Royal Enfield. 
  2. Publicis India has won the integrated communication mandate for UPES, the project will be handled by the Publicis team Delhi. 
  3. Publicis Sapient has acquired Sapient i7 LTD, the motive of the merger is to form a new Global Practice by expanding Publicis Sapient Salesforce expertise. 
  4. Hotstar launched a new ad campaign “Sab kuch dekh liya” which emphasizes on the platform’s free library. See the campaign video here
  5. iQOO, a smartphone brand, has appointed Virat Kholi as its new brand ambassador and will be seen in the upcoming ad films. 
  6. ICICI Lombard, a general insurance company, launched a campaign “Motorbike Helmet Emoji” to drive awareness for wearing a helmet and sign a nationwide petition to make helmet an emoji.  See the ad film here 
  7. Interactive Avenues has won the digital mandate of UPL (largest agro-solution provider) in India, the Mumbai team of Interactive Avenues will be handling the account. 
  8. Mitali Srivastava Hough has announced a launch of a new agency Equal, the agency will be specializing in cause marketing and CSR solutions.
  9. MyTeam11 has launched a multi-sports aggregator app SportsTiger, this app features sports news in just 60 words.