Top Marketing Campaign and Activation Headlines for today (3rd September 2020)

Campaign and Advertising News

1. Spotify has launched a new campaign highlighting the ease of listening to music playlists. The 30 seconds video for the campaign features Anil Kapoor. Watch Here
2. Lizol has launched a new campaign ‘Safe To Touch’. The campaign highlights Lizol’s product efficacy against the Covid-19 virus and the importance of cleaning and disinfecting surfaces to kill germs and viruses. Watch Here
3. Disney + Hotstar has released a new ad campaign highlighting how one can subscribe to Disney + Hostar VIP and watch IPL 2020 with their friends without stepping out from home. Ad 1 & Ad2
4. Nerolac Paints has released a new positioning statement and a refreshed brand outlook which says “Colours that Care”. The brand has brought in the change on account of its centenary year. A new campaign has been launched in relation to this, ‘Aaj Careful toh Kal Colourful’ promoting the hashtag #ACKC. Watch Here
5. Vogo has launched a new campaign ‘Go Safe with Vogo’. The 1 minute 42 seconds digital film for the campaign talks about the sanitization of the bikes and also pays tribute to the brand’s frontline workers. Watch Here
6. Asian Paints in association with Beautiful Homes Services has launched a new digital campaign highlighting how homes can be designed ‘Your Way’. Ad1 & Ad2
7. Fujifilm India has launched a new campaign ‘Don’t Just Take, Give’ as part of their CSR initiative.  The campaign aims to improve the disconnect between patients and doctors. Watch Here
8. Mankind Pharma has launched a new campaign on account of Teachers Day. The campaign pays a tribute to doctors, pharmacists, police, and sanitation workers. Watch Here

Agency News

1. Welspun Group primarily into steel, textile and energy industry has awarded its media mandate to Madison Media Sigma.
2. Lionsgate, OTT Platforms had awarded its media mandate to Mediacom.