Top Marketing Campaign and Activation Headlines for today (4th September 2020)

Campaign and Advertising News

1. Glow & Lovely’s launches first-ever ad featuring Yami Gautam. Watch
2. Savlon Hexa soap from ITC launches a TVC highlighting the germ protection feature of the product. The 30-sec video has been conceptualized by Ogilvy. Watch
3. Jockey launches its range of activewear called Jockey Move through a campaign called “Not Just for Pros”. The campaign has a series of videos conceptualized by L&K Saatchi & Saatchi Watch
4. Star Sports launches campaign to promote IPL 2020. Watch
5. Samsung mobile has launched a teaser campaign promoting Samsung Galaxy M51. Conceptualized by Cheil India the video compares the product with Mo-B, the monster. Watch
6. Viroprotek, the hand sanitizer from Asian Paints has tied up with Inshorts to create a gamified ad. The ad opens up with an image asking the users to scan the hidden viruses in the living room. It then features a carton, a sofa, and a refrigerator with three tabs on the screen that request the users to click on them to clean the respective objects with the Viroprotek universal surface sanitizer. In the end, the user is prompted to disinfect their hands with Viroprotek hand sanitizer.
7. Govt frames new ad norms, to hold cos, celebs liable for inaccurate comparisons. Moreover, Any comparative advertisement, which is not factual, inaccurate, and can’t substantiate the claims made by any company, would be treated as misleading advertisements. 
8. MPL onboards Colors’ Bigg Boss 2020 as its presenting sponsor.
9. TVS Eurogrip the tire brand has launched a social media activation called #LockdownSpecialist. As part of the contest, participants are encouraged to share their skills and upload it on social media using #LockdownSpecialist hashtag.
10. Valvoline Cummins, the industrial lubricant brand has onboarded SunRisers Hyderabad as its principal sponsor for IPL 2020.

Agency News

1. Kiwifruit brand Zespri has awarded its global media mandate to VMLY&R and Mindshare.
2. Nova, the dairy brand has awarded its media and creative mandate to Option Designs.