Top Marketing Campaign and Activation Headlines for today (Aug 4th, 2020)

Campaign and Advertising News

1. Facebook releases new ads for its existing “More Together” campaign. 4 different ads show how Facebook is relevant to different audiences namely Parents, Doctors, Grandparents, and Roommates. Watch Parents Video
2. redBus launches a new campaign showcasing how the bus industry is taking safety measures for post-Covid travel. The 1 minute has been conceptualized by McCann. Watch
3. Rapido launches a new campaign “Promise of Protection”. Launched through a series of videos, the ads talk about safety precaution that Rapido taking to ensure post-Covid safety. Watch
4. Vivo will continue as the lead sponsor for IPL.
5. Oliveboard an online learning and assessment platform for public sector exams has launched a brand campaign ‘Hum Kar Dikhayenge’. The campaign showcases people who have fought against odds and succeeded in public sector exams.
6. Maithan Steel TMT Bar launches a TV and Digital campaign. The campaign has been conceptualized by 82.5 Communications. Watch
7. Amazon launches its campaign Nayi Shuruaaton Ki Apni Dukaan. The 1-minute 30-sec video has been conceptualized by Ogilvy and highlights how one can use Amazon to buy things when you are setting up something new. Watch

Agency News

1. Cars24 has appointed Ogilvy as their creative agency.

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