Top Marketing Campaign and Activation Headlines for today (Aug 5th, 2020)

Campaign and Advertising News

1. Century Ply launches a new campaign highlighting its “Germ-Free” collection. The 30-sec video has been conceptualized by Wonderman Thompson. Watch
2. Colgate launches a new campaign “Begin with a smile”. The 35-sec video conceptualized by McCann shows a family getting together without a mask post COVID. Watch
3. Pepper Fry launches Swadeshi Sales 4th to 17th August. Conceptualized by L&K Saatchi and Saatchi, multiple videos showcase carpenters and also promote the sale. Watch
4. Wonder Cement launches a social media campaign thanking its dealers. Watch
5. Vivo planning to pull out of IPL this year.
6. Perrier, the packaged drinking water brand has launched an influencer campaign. Influencers are encouraged to showcase different drinks that they can make using Perrier. Watch
7. Madhya Pradesh Tourism Board launches the #BufferMeinSafar campaign. The campaign promotes National Parks and wildlife sanctuaries of Madhya Pradesh and mentions that they are ready to host tourists following all the safety guidelines. 

Agency News

1. upGrad onboards The Womb as their creative agency.

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