Top Marketing Campaign and Activation Headlines for today (August 13th,2020)

Campaign and Advertising News

1. Oakley has unveiled a remake of Bob Marley’s iconic anthem – One Love – as part of the brand’s 2020 For the Love of Sport campaign. The 3 minutes’ video song has been recorded by American-born, British-Jamaican singer-songwriter, Celeste. Watch Here
2. Godrej Professional, a brand from Godrej Consumer Products Limited (GCPL) has launched a new campaign called #hairforyou. The campaign aims to help the Indian salon industry get back to normal and reinstate customer confidence to visit salons through famous influencers. Watch Here
3. Mountain Dew has launched a video song revolving the brand’s tagline Darr Ke Aage Jeet Hai. The song features famous Indian singer Sukhwinder Singh and has been release on account of Independence Day. Watch Here
4. Reliance Jewels launches a new campaign #WeOweYou. The 4-minute video aims to express to the customers by sharing by moments and experiences the brand with its customers. Watch Here
5. Upgrad is set to launch a new television campaign in association with DCMN India, its recently appointed agency for performance-driven TV campaigns.
6. Tata Housing has launched a new campaign called ‘Move In India’. The campaign highlights THDC’s scheme that allows customers to upgrade their homes even during these trying times.