Top Marketing Campaign and Activation Headlines for today (August 14th,2020)

Campaign and Advertising News

1. Friends Dry Pants releases a new campaign “Aazadi Mubarak”. The 1-minute video talks about getting freedom from incontinence. Watch
2. Xiaomi launches the “Mi For India” campaign. Promoted through long format ads, the video talks about philanthropic activities undertaken by Xiaomi India. Watch
3. Fast&Up has launched a digital film to spread awareness about boosting immunity in a natural way. The 40-sec video features the celebrity nutritionist Pooja Makhija. Watch
4. upGrad has launched its campaign ‘Sirf Naam Ki Nahin, Kaam Ki Degree’. The 35-sec video has been conceptualized by The Womb. Watch
5. Inox Group becomes a sponsor of the Indian Olympic Team for Tokyo 2020.
6. Swiggy has launched an activation on Instagram called SwiggyFoodoshop. The activation provides a filter to users using which they can share stories about their favorite restaurants. View
7.  Royal Enfield has launched its designing platform called the Art of Motorcycling. Participants can share their creative illustrations of motorcycles for a chance to get featured on Royal Enfield’s merchandise.
8. The Hindu celebrates Maveli’s noble deeds in its Onam ad. Conceptualized and designed by Ogilvy the ad talks about how there is a noble Maveli in people around us.

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