Top Marketing Campaign and Activation Headlines for today (August 18th, 2020)

Campaign and Advertising News

1. Lava, released a #ProudlyIndian tune- ‘Desh ki apni Dhun’ on the occasion of India’s 74th Independence Day. The campaign video introduces Lava’s unique signature tune that brings alive the real sounds of India. Watch
2. MakeMyTrip released a new campaign video — #YeAzaadiWaliFeeling to celebrate India’s 74th Independence Day and spread positivity with a hope for a better world. The ad talks to travellers longing to hit the road again. Watch
3. Nobel Hygiene releases a campaign for its brand ‘Friends Dry Pants’ to achieve a certain ‘aazadi’. The campaign aims to destigmatise incontinence. Watch
4. Mountain Dew’s releases ‘Darr Ke Aage Jeet Hai’. The ad gets a patriotic touch in a new anthem. Watch
5. Philips India has launched a digital campaign #StyleThatSpeaksForYou. The campaign explores how hair is a form of expression that should be cared for. 
6. Bosch India released a new digital video campaign titled ‘Indian Kitchen ka Dishwasher’ to educate consumers and bust common myths about dishwasher usage. The campaign is live across OTT channels like YouTube and Hotstar. Watch 1, Watch 2, Watch 3, Watch 4, Watch 5, Watch 6
7. Oyo, releases a new campaign ‘Road Trippin’ urging customers to go on a road trip while the hotel chain assures a sanitised COVID-safe OYO room. Watch

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