Top Marketing Campaign and Activation Headlines for today (August 20th, 2020)

Campaign and Advertising News

1. Havells’ releases an ad campaign titled ‘#ShockKaVaccination’ featuring Vijay Raaz. The ad aims to extol the importance of protection against current leakage that many tend to ignore; it can lead not only to injury but also to death. Watch
2. JK White Cement rebranded to JK Cement WhiteMaxX. The rebranding is amplified with a digital campaign, #AbSabKuchMaxX.
3. WOW Skin Science India onboards Disha Patani as its first brand ambassador. 
4. Scripbox, a digital wealth management service has launched it’s latest campaign ‘Freedom From Worry’, that aims to address financial unease and worry about wealth creation among investors due to the pandemic. Watch
5. Jaquar Group has released a new campaign titled ‘Sensor and Sensibility’, aimed at encouraging a contactless, sustainable, and more functional interface for bath and lighting solutions. Watch
6. Lalamove releases a campaign ‘Deliver Possibilities Faster’ with a focus on supporting small and medium-sized businesses (SMEs) with delivery and logistics. The ads will be featured on a number of different touchpoints across India including billboards, vehicle wraps, and LED displays.
7. Ola releases a 56-second ad which urges its customers to hail an auto for their commutes. Watch

Agency News

1. Hyderabad International Airport, which is managed by GMR Group appoints Liqvd Asia for its social media account management. 
2. Essilor India’s creative mandate is won by Network Advertising following a multi-agency pitch. 
3. BornGood, a home care solutions company awards its digital mandate to DigiDarts.
4. Zee Zindagi appoints Gozoop for its digital activities. They will manage the brand’s presence across social media and other digital platforms.

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