Top Marketing Campaign and Activation Headlines for today (August 24th, 2020)

Campaign and Advertising News

1. Ola as part of their existing campaign (that promoted auto booking) has launched a long ad format for the social platforms. Conceptualized by OML (Only Much Louder), the 4-minute video revolves around a mother who is technologically challenged but still manages to book an Ola to visit her son. Watch
2. Dabur launches a new campaign for its Red toothpaste. The ad from Ogilvy features the brand’s iconic character “Chaubeyji” and communicates immunity that the toothpaste helps bring to the teeth. Watch
3. Maggie releases ads for instant Poha and Upma. The ad format is a departure from the MotherKid plot and focuses solely on the convenience. Watch
4. Asian Paints launches a new campaign for Tractor Emulsion Shyne and Ace Shyne. The campaign has been conceptualized by Ogilvy. Watch
5. Skoda launches a new ad campaign for the launch of its new variant – Skoda Rapid TSI. The campaign has been conceptualized by Publicis and highlights how Skoda Rapid has both power and mileage. Watch
6. BigMuscles, the nutritional supplement brand has launched an influencer campaign to promote Frotein and is titled ‘#FitnessRefreshed’. The campaign features the brand ambassador Ranveer Singh. Watch
7. Lalamove, the on-demand logistics company, has launched its new campaign ‘Deliver Possibilities Faster’ with a focus on supporting small and medium-sized businesses. The campaign is expected to be led through outdoor and other transit media.
8. Square Yards, the real estate aggregation portal has launched a digital activation called ‘Meri Wali Home Story’ where anyone can share their unique homemaking stories. The campaign is being promoted through celebrity influencers like  Genelia D’Souza and Riteish Deshmukh. Watch
9. Britannia Marie Gold launches a TV campaign that recognizes the entrepreneur within every homemaker. The campaign conceptualized by Lowe Lintas was launched on the occasion of  World Entrepreneurship Day. Watch
10. Ambi Pur, the air freshener brand from Procter & Gamble, has released a new campaign promoting their range of air fresheners. The campaign has been conceptualized by Grey and highlights the dampness smell that is prevalent during the monsoon. Watch
11. Parachute Advansed launches a campaign in Kerala for Onam. The campaign conceptualized by VMLY&R thanks nurses for their work during COVID. Watch
12. Listerine launches an influencer campaign on Instagram with celebrity influencer Jacqueline Fernandez. The post gives a sneak peek into her morning routine with Listerine.
13. Scotch Brite screenshot from a Zee Bangla soap opera went viral after doctors were seen using Scotch Brite as a defibrillator machine.

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