Top Marketing Campaign and Activation Headlines for today (August 27th, 2020)

Campaign and Advertising News

1. Panasonic washing machines launch a digital campaign promoting germ kill benefit of its product. The 1-minute video has been conceptualized by WatConsult. Watch
2. Times of India launches a digital video. The video conceptualized by Wunderman Thompson and written by Gulzar highlights how “Chai Time” is incomplete without Newspaper reading. Watch
3. Mobile Premier League (MPL) has signed up as a sponsor of Royal Challengers Bangalore.
4. Bluehost, the wordpress hosting site has launched a new campaign “Powering the Creators”. The latest 35 sec creative promoted digitally features creators as opposed to its June campaign when the brand had come up with a campaign targeting the SMBs. Watch
5. Yardley, has launched a TV campaign for upcoming Onam season. Watch
6. Britannia Cake Layerz launches a new campaign. The 20 sec video targeted at kids highlights dual layers of the cake. Watch
7. Great Learning, the online edutech brand launches a new campaign “Power Ahead”. This is the second campaign after their “Against All Odds” campaign in July. Watch

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