Top Marketing Campaign and Activation Headlines for today (August 2nd September 2020)

Campaign and Advertising News

1. Bisleri has launched a new campaign to bring back its iconic camel character. The 45-second ad for the campaign brings out the message of home delivery in a light manner. Watch Here
2. eBay launches seller-driven campaign “‘Export Apnao, Business Badhao’. The campaign highlights the challenges that Indian sellers and how eBay can enable one to export their product to other countries. Watch Here
3. Bajaj Allianz Life has appointed Ayushmann Khurrana as its brand ambassador. The actor features in the brand’s latest ad for the campaign ‘Smart Living’. Watch Here
4. Jovees Herbal has launched its new brand campaign “Bloom Daily”. The campaign is being released across print, digital.

5. Amazon recently launched a print ad highlighting the atmanirbhar topic. The print ad used the tagline “Made in India, Made for India print ad”

6. Hindustan Times has recently launched a video highlighting the deficiencies of the TV news and highlights the new avatar of the publication. Watch Here
7. Religare Health Insurance has rebranded itself as Care Health Insurance.
8. Myntra has roped in Samantha Akkineni as its brand ambassador. The actress will be the face of the brand for southern India.

Agency News

1. SAFEKIND, a Pharma Manufacturing Companies has awarded its digital marketing mandate to Grapes Digital.
2. MilkLane has awarded its offline and online media mandate to Motivator India.
3. Vedanta Limited – Aluminium & Power has awarded its PR mandate to Frist Partners