Top Marketing Campaign and Activation Headlines for today (July 10th, 2020)

Campaign and Advertising News

1. Titan Raga the watch brand launches a new campaign “Proud to be me”. The 45-sec video conceptualized by Ogilvy highlights Kumar Iyer, a member in the LQBTQ community dressing up in a saree and wearing a Titan Raga Watch. Watch
2. Levis launches an activation campaign on Instagram where influencers perform on the brand’s famous “Circle’s” campaign song Makeba. Watch
3. Tourism Department releases a 40-sec video on its social channels highlighting Incredible! India but reminding people to stay indoors. Watch
4. ITC’s Savlon launches a new campaign for its surface disinfectant. The 1-minute video conceptualized by Ogilvy highlights how easy it is to disinfect any surface using Savlon’s Surface Disinfectant. Watch
5. Jeep launches a platform “My Jeep Story” where Jeep owners can come and share their SUV stories. The platform is being promoted through a 5-minute video featuring a story from Kartick Satyanarayan, co-founder of Wildlife SOS. Watch
6. Sun Pharma launches the ‘Thank you Doctor’ campaign. Conceptualized by Lowe Lintas, the 1-minute TVC shares testimonials from patients thanking doctors. Watch
7. Max Bupa Insurance launches a new campaign “Ab Nahin Khareedoge To Kab?” Released through a set of videos on digital platforms and planned for TVC features Boman Irani. Watch

Agency News

1. Vogo appoints DigiDarts as their digital agency.

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