Top Marketing Campaign and Activation Headlines for today (July 13th, 2020)

Campaign and Advertising News

1. “13th Ki Tayyari kijiye”, the teaser OOH campaign is likely to unveil the brand today. Run by Lakshya Media, the creative has tagline like “#13thKiTayyari kijiye, Maggi stock kar lijiye”, “#13thKiTayyari kijiye, Amul Lassi stock kar lijiye” and #13thKiTayyari kijiye, Pepsi stock kar lijiye. The campaign is likely from Zee TV as new episodes start airing today.
2. Spotify launches a new ad campaign that promotes its playlists. The 30-sec video has been conceptualized by Leo Burnett. Watch
3. #SonyLiv has been asked to withdraw the promo of Undekhi. The promo which involved prank calls about a murder ended up flooding Mumbai police with panic calls.
4. Joy, the Kolkata based personal care brand launches an integrated advertising and sampling campaign in Kolkatta. The campaign aims to highlight the care that sex workers and transgenders need. Watch
5. SBI Life Insurance launches its new campaign ‘Apno Ki #PoornaSuraksha’. Conceptualize by Mullen Lintas, the 35-sec video features singer Shaan. Watch
6. Sunsilk launches a new campaign ‘Duniya mein chaao all the time’ across multiple languages. Conceptualized by  Wunderman Thompson, the story is around a hairdresser getting business from home. Watch

Agency News

1. Fossil India adds Disha Patani as its brand ambassador. Varun Dhawan already endorses the brand.
2. Breathe Oxi which sells Facemasks online has appointed Marcom Avenue as its digital agency.

Get featured here: Send your Brand campaign and New Clients news to Help@12thcross.com