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Campaign and Advertising News
- Aashirvaad, the atta (wheat flour) brand of ITC, has launched a new ad campaign ‘Maa Tujhe Maan Gaye’. The 1-minute video highlights the role of a mother in the family. Watch Here
- Games24x7 launched a campaign for new positioning of it online rummy platform, RummyCircle. The 30-second TVCs revolves around the theme “Apna Game Dikhao” with an aim to get new users on the platform. Video 1, Video 2 & Video 3.
- Joy Personal Care launched a new Bengali TVC for its ‘Pure and Safe’ product range. The 20-second videos highlight the importance of self-care and hygiene. The TVCs will be aired on popular regional and Bengali news channels. Video 1, Video 2 & Video 3
- Canon India has launched a new campaign ‘India Ka Printer’. The campaign aims to promote its multifunction inkjet printers across the country.
- Whirlpool India has launched a new campaign #SanitiseWhatYouWear. The campaign highlights the importance of sanitising clothes and shows how a washer with inbuilt heater helps in removing germs and allergens from the clothes.
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Agency News
Tata Sky Binge has awarded its digital mandate to Chimp&z Inc. Chimp&z Inc has been handling the social media portfolio of Tata Sky for 4 years now.