Top Marketing Campaign and Activation Headlines for today (July 23rd, 2020)

Campaign and Advertising News

1. Allen Solly has released a new ad on face masks. The 50 seconds ad shows how the wearing of masks has become a part of every day getting ready for work ritual as the lockdown has been lifted from several parts of the country. Watch Here
2. Bausch + Lomb India has launched a new ad campaign ‘Be Always Ready’ for iconnect, its daily range of contact lenses. The campaign has been conceptualised by Kinnect. Video 1 & Video 2
3. Rio Pads have launched a new TV campaign featuring actress Radhika Apte. The 30-second ad shows drops of red blood coming out of a red balloon, with the actor talking about the problem of heavy menstrual flow. Watch Here
4. Lifebuoy recently introduced ‘Bina gas wala’ germ kill spray. The 15 ad highlights Lifebuoy’s claim that the spray kills 99.9% bacteria and virus, needs no wiping once sprayed, and is safe on the skin as well. Watch Here
5. Kolkata Police has launched a campaign #MaskUpKolkata to create awareness around wearing masks. The campaign aims to reach out to maximum people and intensify the drive to find and ‘isolate’ the offenders.
6. Delhi Airport in association with 22feet Tribal Worldwide a digital agency has launched an innovative Instagram campaign ‘#DELnavigate’. The initiative enables people to experience India virtually while being safe at home.

Agency News

1. Chumbak has awarded its media mandate to Wavemaker India. The agency will manage offline and online media for Chumbak.
2. Bharti Axa’s Pradhan Mantri Fasal Bima Yojana has awarded its creative mandate to Enormous Brands.