Top Marketing Campaign and Activation Headlines for today (July 24th, 2020)

Campaign and Advertising News

1. Chandrika, the Ayurvedic bar soap has launched the #BeAyurvedaProtected campaign in Kerala across TV and digital. The film conceptualized by Brand David and featuring Amala Paul highlights the germ protection properties of the soap. Watch
2. Online poker portal PokerStars has launched a new campaign called ‘I’m In’. Promoted by M S Dhoni, the video highlights common people playing Poker opposite the cricketer. Watch

Agency News

1. Siyaram Cadini, the Italian fashion brand awards its digital media mandate to Yellophant Digital.
2. Gem Paints has appointed DDB Mudra as its creative agency.
3. Plix the plant-based protein brand owned by Satiya Nutraceuticals has appointed Gozoop as its PR and Digital agency.
4. Zee TV has awarded its social media mandate to TheSmallBigIdea.
5. IMG Reliance, the talent management company has signed exclusive marketing right for Shikhar Dhawan.
6. FLYX the New York-based social network application for personalized OTT content has appointed 80-dB Communications as its communication partner. The agency will handle public relations, influencer outreach, and social media campaigns for the brand.
7. ZEE5’s HiPi, the short video platform has awarded WYP Brand solutions the mandate for  Mainline, Digital, Social and Experiential media.

Get featured here: Send your Brand campaign and New Clients news to Help@12thcross.com