Top Marketing Campaign and Activation Headlines for today (July 28th, 2020)

Campaign and Advertising News

1. The Man Company have released a new digital film for Rakshabandhan that urges people to celebrate the tradition of tying a rakhi with a new perspective. In the film titled ‘ #RakhiForSisters. Ayushmann Khurrana is seen tying a rakhi on his sister’s wrist. Watch
2. Tanishq, an Indian jewellery brand has released ad film celebrating ‘sisters’ of all kinds. Watch
3. ITC Sunfeast YiPPee! for its Pasta range, releases new TVC featuring MS Dhoni showcasing the delightful experience of consuming Sunfeast YiPPee!’s six delicious pasta variants. Watch
4. Castrol Activ, launched their TVC ‘Keep Moving Ahead’ with #NonStop Protection. It is an extension of the brand’s philosophy of youth being the driving force for the future of the country, is currently on air across multiple channels. Watch
5. Swiggy launches a digital activation on Instagram titled ‘Foodoshop’. The campaign has been created by Dentsu Webchutney and aims to create a ‘2D restaurant experience’ with green screen technology. Watch

Agency News

1. UFC® awards it’s social media mandate to WATConsult.
2. Sesa, leading Ayurvedic hair care brand awards L&K Saatchi & Saatchi their creative mandate. 

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