Top Marketing Campaign and Activation Headlines for today (July 29th, 2020)

Campaign and Advertising News

1. Burger King releases a new campaign featuring Rahul Bose. The fast-food chain uses the actor’s ‘banana’ incident to reintroduce its Rice Bowls. Watch
2. Relaxo Foundation releases a new campaign titled  ‘Mazboot Kadam’. The foundation acknowledges and gives thanks to essential workers on the frontline. 
3. Greenlam Industries releases a new TVC focusing on one of its key product feature of anti-bacterial surface for a healthy and safe environment. The ad was conceptualised by ADK Fortune. Watch
4. Samaara Tea launches a digital campaign titled ‘Kadak soch’. The campaign tackles gender disparity in India for household chores.
5. Honda launches a new 360-degree marketing campaign for the 5th generation Honda City. The campaign was Conceptualised and executed by Dentsu One. 

Agency News

1. Bzinga awards Blue Buzz its marketing and communications mandate.
2. Marico assigns Mullen Lintas to handle creative duties for their new product Veggie Clean. The agency currently also handles Marico’s edible oil brand Saffola.

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