Top Marketing Campaign and Activation Headlines for today (July 30th, 2020)

Campaign and Advertising News

1. Adidas releases a new film ‘What’s One More’ under the ‘Ready For Sport’ campaign. The film aims to inspire athletes as they prepare to return to the field in 2021. Watch
2. McDonald’s India ran a twitter campaign to engage with users on the occasion of National Drive-Thru Day. The campaign was conceptualised and executed by 22feet Tribal Worldwide.
3. Mother Dairy Ice Creams release a new campaign for Rocket Ice Cream Chocolate. The campaign conceptualized by Wavemaker and Red FM and was broadcasted on-air and on digital platforms making use of the brand mascot ‘Neila’. 
4. Mars Wrigley releases nostalgic Boomer campaign with a series of TVCs. The three films capture the humorous essence of the brand. Film 1, Film 2 and Film 3
5. TVS Motor Company releases a new campaign titled ‘Hum banayein, jo Aapka dil chaahe’, showcasing its dual-platform Fi technology.  Amitabh Bachchan and MS Dhoni have shared the screen in the campaign. Watch
6. Dabur releases a celebratory ad film to highlight the career of postman D. Sivan who walked 15 km every day through thick forests to deliver mail in inaccessible areas in Coonoor. The ad, in the end, highlights the benefit of Dabur Rheumatil, which has been serving and taking care of joint pains for the last 25+ years. Watch

Agency News

1. Force Motors appoints Leo Burnett Consult to help think through its branding architecture and branding for its new platform, Codenamed T1N.
2. Jalesh Cruises awards its digital mandate to IdeateLabs. The agency will be responsible for driving both the creative and digital strategy.

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