Top Marketing Campaign and Activation Headlines for today (July 3rd, 2020)

Campaign and Advertising News

1. Asian Paints launches an ad campaign for Viroprotek, its hand sanitizer. The 50-sec video has been conceptualized by Ogilvy. Watch
2. HUL changes the name of “Fair & Lovely” cream to “Glow & Lovely”. This happened after a global outcry over color based racism through Black Lives Matter campaign.
3. Lay’s India launches an interesting social media campaign in which they thank other brands for their efforts during the lockdown. The brands have been thanked through messaging on Lay’s packs. View
4. Swiggy launches a new video on its social platform in which it thanks delivery personnel. The music video also mentions Dunzo, Grofers, and Medlife. Watch
5. John Jacobs launches an influencer and social media campaign #NoCodesApply. The campaign has a 1-minute video showcasing different designs. Watch
6. J K Cements launches a social media campaign #YehPuccaHai. The 2-minute video conceptualized by  Social Cloud Ventures showcases the story of a construction worker. Watch
7. ICICI Lombard launches a new campaign #RestartRight. The 45-second video launched on multiple media verticals has been conceptualized by Ogilvy. Watch

Agency News

1. Weikfield Foods has appointed GREY & AutumnGrey as their mainline and digital media agency.