Top Marketing Campaign and Activation Headlines for today (June 19th, 2020)

Campaign and Advertising News

1. Airtel launches a 360-degree campaign titled “Airtel – Open to questions”. The 1-minute video talks about the volume of customer questions Airtel receives and how the brand is committed to moving to a zero complaint stage. Watch 
2. Gemini Sunflower Oil has launched a new campaign named called ‘Waqt Kuch Auro Ke Liye Banane Ka’. The 40-sec video urges users to make masks for the needy ones and use the brand website for any help. Watch 
3. Axis Bank launches #ReverseTheKhata campaign. The campaign conceptualized by Lowe Lintas has a film made only with static images of small shopkeepers. The voiceover urges people to help these businesses by keeping giving them advance instead of maintaining a credit(reverse the khata). Watch 
4. eBay India, launches #LocalToGLobalcampaign encouraging Indian MSMEs to expand their businesses globally. Conceptualized by Clevertize, the 40-sec video showcases sellers who have gone global using eBay. Watch 
5. Roohafza launches a digital campaign “Freshness and Taste Ka Double Dose.” Conceptualized by FCB Ulka, the 30-sec video highlights the product offering of Roohafza ready to drink tetra packs. Watch 
6. Atlas Cycle shuts shop after 70 years of operation. 

Agency News

1. Danone appoints Isobar (Mumbai) as its digital agency.

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