Top Marketing Campaign and Activation Headlines for today (June 23rd, 2020)

Campaign and Advertising News

1. Tide launches a new ad film featuring Ayushman Khurrana. The film will be a part of the 360-degree marketing campaign featuring the actor. Watch
2. Sofit, the soya milk brand from Hershey’s has launched a new digital campaign. The 1-minute video highlights the protein and energy that Sofit provides to help everyone continue their physical passions during the lockdown. Watch
3. Gillette launches a campaign “Barber Suraksha Programme “. Promoted digitally through a video featuring Sachin Tendulkar, the film talks about an insurance program that Gillete is running to safeguard the interest of barbers. Watch
4. WeWork India launches #PrideStreetofWe in support of LGBTQIA+ community. Promoted through a microsite and a film, the campaign promotes inclusivity for all.
5. Valvoline launches “The Original Motor Oil” campaign. The global campaign also planned for India talks about Valvoline being the inventor of motor oil. Watch

Agency News

1. Maybelline New York inboards Indigo Consulting as their digital agency.
2. Jockey India awards its digital mandate to Pink Lemonade.
3. Mangaldeep Agarbatti has onboarded Odia actor Babushaan Mohanty as its brand ambassador.

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