Top Marketing Campaign and Activation Headlines for today (June 4th, 2020)

Campaign and Advertising News

1. Union Ministry of Health and Family Welfare launches a campaign urging people to go back to work while taking all precautions. Directed by R Balki, the 1-minute 30-sec film features Akshay Kumar. Watch
2. Mahindra Lifespaces’ in its latest campaign “Is Ghar Ki Bahot Yaad Aayegi” urges people to hold on to lockdown memories. The 1 minute 45 seconds video has been conceptualized by Network Advertising. Watch
3. LinkedIn has relaunched its campaign #InItTogether in India with a new video on LinkedIn. The 1-minute 20-sec video highlights how the power of the community is helping professionals stay productive. Watch
4. Emami launches an influencer campaign on TikTok called #NavratnaCoolChampi. The campaign executed by MAD Influence involves Salman Khan urging his followers to record their own #Champi dance moves synchronized with his latest campaign song. Influencers are being used to take this to their followers. Watch
5. Dhara in association with Radio Mirchi launches an activation called #ZaraSaBadlaav. The video-based song sung by the RJs urges people to use local products.  Watch
6. PepsiCo signs Sonu Sood for its Instagram campaign.

Agency News

1. Sociowash has been awarded the digital mandate for the real estate brand ATS.
2. Gemius Design Studio has been awarded the Creative and Digital mandate for Parvati Fabrics Ltd

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