Top Marketing Campaign and Activation Headlines for today (May 12, 2020)

Campaign and Advertising News

1. Usha Sewing Machine has launched a TV lead marketing campaign for South India. The 50-second television commercial has been launched in Tamil Nadu, Karnataka, Kerala, Telangana, and Andhra Pradesh and will run for 8 weeks.  Conceptualized by creative agency Goldilocks, actress Keerthy Sureshan is the brand ambassador for the campaign and is seen promoting the usage of Sewing machines at home. The campaign is also being supported by print and digital OTT platforms. Watch
2. Hamdard Laboratories has launched an interesting social media campaign #MeinDarpokHoon. Featuring Geeta & Babita Phogat and Rifle Dadis Chandro and Prakashi Tomar.  The 1-minute video communicates how even brave women have been staying indoors during the lockdown. The video was conceptualized by the in-house creative team of Hamdard. Watch
3. Emami has appointed Salman Khan as the brand ambassador for Navratna Oil. A new film conceptualized by Publicis India has been released. The 1-minute video is based on popular Dabbang track ‘Fevicol Se’. Watch
4. Insurance provider Acko General Insurance has released #ParkedCarsCanRunFamilies digital campaign. Leo Burnett Orchard conceptualized 3 and half minute video brings out how not driving the car gives saving enough to pay the household staff. Watch
5. Upgrad has launched a new 1-minute video music video as part of their existing #AageKiSoch campaign. Watch
6. Godrej Security Solutions launch its TV campaign #FamilyMakesEverythingSafe. The video talks about how staying indoor keep the family safe. Watch
7. As part of their existing “Home is full of possibilities” campaign, Ikea has launched a digital activation. #IKEALifeathome on Instagram encouraging people to share moments of how they are making the most of their time at home. Users then tag their posts with  @ikea.india for a chance to get featured on the company’s Instagram page. View
8. Parachute Advansed has launched an influencer campaign on  TikTok called #ChampiBeats. Popular TV artists and influencers shared family Champi time videos on the platform.  The campaign till the 11th of May today had 14.6 Billion views. View
9. Burger King India has rolled out a digital campaign called the #ReassuringWhopper.  The campaign conceptualized by Famous Innovations and FoxyMoron is based on the idea to unite families who aren’t living together during the lockdown by sharing a meal together.  The activation part of the campaign urges consumers to send a Whopper to by just tagging BurgerKing India’s social media handles. Upon tagging, Burger King India will deliver a Whopper to consumers at both ends.  Watch

Agency News

1. Mumbai-based digital agency The Craft Tank has been appointed the social creative and digital agency for the cosmetics brand Swiss Beauty.