Top Marketing Campaign and Activation Headlines for today (May 13, 2020)

Campaign and Advertising News

1. Horlicks launches its first ad campaign under HUL. (GSK sold the brand to HUL). The 30 sec TVC conceptualized by FCB Ulka talks about building immunity. Watch
2. Policy Bazaar launches its TV campaign. The two 15-second-long TV commercials featuring Sumit Vyaas urges people to get term insurance and medical insurance now. Watch
3. Wishing Factory, the NGO launched a social media activation #UltaHokeThalassemiaRoke in which people were asked to upload their pictures upside down. Popular celebrities including Hrithik Roshan, Farha Khan, Kunal Kapoor, Sonakshi Sinha, and many others participated in the activation. View
4. Parle Hide & Seek launched a social platform activation called #ADayInTheLife. People were asked to share small videos of things they were doing at hoke during the lockdown and then a montage was created using these and shared on Hide & Seek’s social handles. View

Agency News

1. Reliance is planning to launch a creative agency Jio Creative Labs. Mudra had started as an inhouse agency of Reliance.
2. Bausch + Lomb has onboarded Kinnect as its digital media planning and buying agency.