12thCross

Top Marketing Campaign and Activation Headlines for today (May 27, 2020)

Top Marketing Campaign and Activation Headlines for today (May 27, 2020)

Campaign and Advertising News

  1. Peter England has launched a video campaign #MainKyuPehnu to spread the awareness of wearing face masks. Brand ambassador Ayushman Khurana features in this 1-minute 20-sec video. Watch
  2.  Kotak Mahindra Bank has launched a new musical ad film. The film conceptualized by Cartwheel Creative Consultancy talks about precautions that need to take during COVID and features 2 animated characters Saavdhan Sing and Vishram Sing. Watch
  3. Gulf Oil Lubricants launches an animated video campaign featuring MS Dhoni. Conceptualized by OPN Advertising the 1-minute 30-sec video focuses on the positive changes the pandemic will bring in our lives after the lockdown. Watch
  4. RIO, the sanitary pads brand has launched a new campaign on the occasion of  Menstrual Hygiene Day (28th May). Conceptualized by Schbang, the campaign is being promoted digitally.
  5. Nike’s latest video showcases how players go beyond physical pain and limitations while playing. Featuring well-known players from basketball, tennis, football, athletics, and others, the video has been getting rave reviews on social media. Must Watch

Agency News

  1. SterloMax, a WHO-recommended hand-rub disinfectant & sanitizer has appointed Gozoop as its media agency.